As an independent agency there are two things that have driven us since our inception in 2002.
One, we have been unapologetically value-driven - transparent costs, no-compromise attitude, talent pool, and a partner in troubled times.
And two, we have constantly innovated to ensure that challenger brands become category leaders. Fenesta, Duke, Neva, Temptations, and Wildstone are a few brands we built in the last two decades.
Our innovations in communications have also helped us create a proprietary tool - Neodale- a platform that allows us to add further value by ensuring sales. What sets us apart is not just the brands we build but also the brands we help sell..
While many in the world try to retrofit creatives with strategy, we at Twohmp find the strategy that fits the brand. We don't get it transported from some corner of the globe or from a blue book of an award winning CD.
Take Fenesta, for instance. We selected Noise Reduction as the key strategy in the UPVC Windows category. This not only created the brand but also created a category. It was so compelling that many brands in the category copied this.Today Fenesta is the category, a leader with a premium appeal.
For us even Execution is a strategy. We helped many challengers appear in the market place with the look and feel matching the established players by using parity as a strategy.
That's how we helped Wildstone and Temptation break into the big league.
There is nothing called Twohmp style of advertising because we never believed in that. We create style for the brands we work on. If a campaign requires jingle we hire the best our client can afford and create, if a brand requires an audio mnemonic to stick out then we create that or if a campaign needs humour we are more than happy to humour them. This is clearly visible in the work we have been producing for the brands we work. Take a look at our portfolio and that will be evident. Each brand talks to their audience from their context.
Building a Corporate Brand is different from building a product brand . We strongly believe that Brand motivation starts with a good impression about the Corporate Brand that eventually helps product motivation. It is difficult to hide the pedigree in this era of open world. Corporates are realizing that and have started leveraging their corporate identity as a strong weapon to create a positive imagery about their products or services.Our work for BLS International is a prime example of that. The brand architecture and brand expression are designed in conjunction with service offerings targeted to a diverse set of audience group.
All said and done, Digital is still evolving. The world is becoming wiser but still there is a gap.We felt that the biggest challenge facing by most clients today is transparency. We, at Twohmp, practice total transparency to make our clients well informed with a black-and- white approach. That's why we have long term partnerships with our clients.